New Alima Pure Satin Matte Foundation Samples Unboxing + Swatches

Alima Pure Satin Matte Foundation samples in shades Warm 4, 5, and 6

My new Alima Pure Satin Matte Foundation samples are in! Since I’d tried the satin matte foundation and I’ve written about them, I’ve been aiming to find my exact shade.

I had previously ordered a few Satin Matte Foundation samples in beige, neutral and olive in 5 and 6. Alima Pure does offer a sample pack, but I knew the shades between 1 and 3 and 7 and 8 were going to be too dark for me, and I wasn’t entirely sure of my undertone.

My heritage is Native American, Dutch/German, and African – among other things. With my tan skin, I chose numbers 5 and 6 and I guessed I was between Beige, Neutral, and Olive. I was wrong.

While I liked the way the powder felt on my skin, none of the shades matched me. The beige, which was the closest, just looked off. I ended up looking like I painted myself the color of my long khaki pants. The neutral made me look like someone had turned the lights off on my complexion. The olive looked like lights turned off with a greenish tinge.

After trying a variety of natural/organic foundations, I found my match in 100% Pure in Golden Peach and Lily Lolo in Coffee Bean. I feel Lily Lolo’s Warm Honey could suit me when I’m paler, but Coffee Bean looks great when I spend a normal amount driving, going outside, etc.

Now off to unboxing..!

Pretty box!
Top view
Opening the box
Mesh paper bag
Round Alima Pure sticker on paper wrap
My three foundation samples in round little cases.
Another round AP sticker on the package.
Shades don’t look too different from each other in the package.
Three little jars of foundation goodness

I had thought previously my skin was neutral or beige-toned, but I was mistaken. I now believe I’m a warm-complexioned gal, but it’s never simple. For reference, I wear Lily Lolo’s powder foundation in Coffee Bean and 100% Pure pressed foundation in Golden Peach. The latter is my exact shade. If it weren’t for the extra smoothness and nice mattifying properties, I wouldn’t know I was wearing foundation.

When my 100% Pure Fruit Pigmented Pressed Powder Foundation is done, and it’s well on its way, I’d be able to give Alima Pure’s Pressed Foundation a try. Right now I’m not sure if I’d jive better with Cardamom or Pecan. When I do know my satin matte foundation shade, I’d be able to sample Alima Pure Liquid Silk Foundation a try, too, even though 100% Pure’s Healthy Skin Foundation is first on my list to try as far as liquid foundations go.

As for 100% Pure, I really enjoy using the 100% Pure pressed compact, and the packaging is beautiful, too!  I have nothing but good things to say about it. It’s easy to travel with, beautiful and gives me a light-to-medium matte coverage with a very natural-looking finish. For medium to heavy coverage, I gravitate to Lily Lolo’s powder foundation.

So far I’ve only tried the Warm 4 and Warm 5. Warm 4 looks a tad too light on me.

Warm 5, at first glance, looks like it’s the right shade, but it’s too soon to tell. I need at least two-three more tries before I can decide if it’s the right shade for me.

Wearing Warm 6, I look slightly bronzed, which is not a bad thing! I look like I’ve been sunkissed. So far,  it still looks like shade Warm 5 is my closest, true-to-skin-tone match.

Each sample jar holds multiple uses. If I had to guess, I’d say a dozen or so times. 

First impressions: At first glance, Lily Lolo seems to provide full coverage faster. Compared to Lily Lolo, I feel I need to layer more with Alima Pure. It looks very natural and blends easily with my Ecotools Stippling brush. A few more tries, and I’ll be able to provide you readers with a more in-depth review.

From Alima Pure’s site:

“Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern, confident woman, our cosmetics are luxurious, high-performance, and made from only the purest natural ingredients.

We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors.

Your makeup should be able to do many things at once, just like you.

You should be able to depend on your makeup to look and feel awesome. All. Day. Long. Your makeup should enhance your best features without hiding who you are. You should be able to find an amazing foundation match and colors that inspire your self-expression.

We make makeup that doesn’t compromise.”

I couldn’t agree more.

Alima Pure has beauty products free of: parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. Alima Pure is also cruelty-free, never testing on animals.

Clean Dozen: My Current Top 12 Nontoxic Beauty Brands

I’ve recently gotten into natural, non-toxic make-up -henceforth makeup for ease and convenience. In my quest for truly non-toxic products, I found natural means different ingredients to different people. Others are concerned about being cruelty-free – a worthy goal – but without caring much about the safety of beauty products for general health. Others are the opposite. Ideally, all beauty products would be cruelty-free and non-toxic, but until Monsanto gives up its hold on US agriculture and Trump’s hair looks great, we have to settle for sleuthing each and every product we encounter.

I also learned natural doesn’t mean products are going to be good for skin or not toxic for you. There are plenty of toxic, natural ingredients in nature – poisonwood oils anyone?

As a result of my research, I came across multiple brands I had never heard of. I also saw some familiar ones. Origins is not as non-toxic as I’d thought previously. This is a brand I’d been using for years, albeit sporadically as just recently, at the ripe old age of 39, I started using makeup regularly again. Why, you ask? Why the sudden interest in makeup when I wasn’t interested, since my first makeup experiences in early adolescence? (With the nasty smells and icky applications of the early nineties, that past interest died a quiet death.)

It all started when I received Origins trial skincare sets for my birthday. So exciting! I’d mentioned I loved Checks & Balances frothy face wash and I was only too glad to start using it again. It’s the best face wash I’ve ever used. It leaves my skin feeling clean, refreshed, not dry, and a little goes a long way. I bet that trial size is going to last me six months.

My Origins gift also includes Andrew Weil skincare products, which smell fine with essential oils, but stings my skin. After washing my face every day, I felt so clean and moisturized. There was this ball coming up soon and alas, my Origins makeup was too old. Off to get new makeup. The subject of my budget-conscious (hastily made) natural make-up choices is best left for another post.

This post is about the natural, non-toxic brands I was exposed to and I either ordered (first three) or I’m ordering samples from in the near future (the rest):

  1. Honeybee Gardens (ordered samples, currently using several lipstick colors, including Burlesque, and the mineral pressed foundation)
  2. Red Apple Lipstick (several sample shades, including Back To The Fuchsia, plus the Rallye Lip Balm)
  3. Pure Anada (ordered several liquid foundations and two lipstick colors, including the shade Sienna)
  4. Lily Lolo (haven’t ordered yet, but intrigued by company – and it’s British!)
  5. Alima Pure
  6. Pacifica
  7. Silk Naturals
  8. 100% Pure
  9. Axiology
  10. Zuzu Luxe (eyeing the eyeliner – see what I did there?)
  11. Nudus (Dirty Diana lipstick shade is to die for)
  12. Burt’s Bees (drugstore brand with an organic line and some good products)

Alima Pure Satin Matte Foundation Samples Are In!

The Opening Ritual

Few things are as electric to me as receiving a package in the mail with samples. It’s like Christmas in August! I ordered Alima Pure Satin Matte Foundation samples a few days ago – they came in quickly, and I’m pleased as a peach. As soon as I’m safely in my locked bedroom inner sanctum away from the kids and the noise, I open up these beauties. I like the packaging already – neat and cute, with the a-P distinctive of Alima Pure:


Here they are outside the packaging:

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Alima Pure Satin Matte Foundation Find Your Match

Pretty, aren’t they? Alima Pure has a vast array of Satin Matte Foundation shades, 45 to be exact! How to choose? The site is easy to navigate and Alima Pure has a couple of choices. You can order a special 10-shade set which the company has procured for you for $24 when you click “Find Your Match” – below. You choose from the sets, which are numbered 1 through 8. When you order a set you get a kabuki brush and $10 off on your full-sized Satin Matte Foundation when you have determined which shade is your match. 

Find Your Match


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How I’m Going to Find My Match

Alima Pure also sells individual samples for $1.75 each. Since each full-sized satin matte foundation is $28 and I was already close in determining my shade, I chose the latter option. I took my time picking out the right shades. I have medium-deep olive/neutral tan skin which means it can be tricky to find the right foundation. I am from very mixed ancestry, which I’m exploring. Ultimately, I selected six shades:

Beige 5, Beige 6, Neutral 6, Neutral 7, Olive 2, and Olive 3

The other reason I didn’t go with the $24 offer was that curiously, all of these I had selected were not included in one 10-sample Alima Pure curated set. For instance, with my complexion, I would have picked either Set 5 or 6. These are what is included in each set:

Set 5:  Cool 5, Cool 6, Neutral 4, Neutral 5, Beige 5, Beige 6, Warm 5, Warm 6, Olive 3, Olive 4

Set 6:  Cool 6, Cool 7, Neutral 5, Neutral 6, Beige 6, Beige 7, Warm 6, Warm 7, Olive 4, Olive 5

I know I’m not of a cool undertone, so the two cools would have been wasted on me. I’m not warm either, as warm in other foundations I’ve tried tend to look orange on me. I’m either neutral, olive, or beige. I selected beige if neutral or olive wouldn’t work out. It’s sort of my backup plan.

Since last week Alima Pure had a sale coupon, I used this to get 10% off on my sample order, which brought my own carefully selected six-shade set to $9.45.

Alima Pure Satin Matte Foundation Samples

Trying Out The Mineral Powder Foundation

I can’t wait to try all of them out. So far I’ve already tried Beige 5, which has lasted all day and miracle of miracles, my face has not shone all day! I’m usually slick as an oil well by midday, but so far, so good. Must be the kaolin in it. My skin looks polished and sophisticated. I didn’t even use finishing powder as I wanted to test the actual foundation’s staying power.

The samples are cute and generous, and if I have to guess, I could use each sample at least 5 times.

Beige 5 Shade

As far as color is concerned, I feel I can find a better shade as it looks as if it’s slightly off in color, but it remains to be seen when I compare it to the other shades. The change I saw while putting it on was ever-so-slight, but I’ve been squinting my eyes to really see which foundation will be my perfect match. To offer a comparison, I’ve been using Pure Anada’s Niagara Fawn shade, but I feel my shade is closer to something between Pacific Tan and Niagara Fawn, if this only existed in pressed form.  The closest match to date has been Pure Anada’s Medium Pressed Sheer Matte Foundation.

Why Alima Pure?

In my quest to only use non-toxic and truly natural products, I’ve narrowed down a set of ingredients which I avoid. Alima Pure has none of those, and I’m happy to see it uses only high-quality ingredients.

Conclusion of First Look at Alima Pure Satin Matte Foundation

Anything with matte in a foundation’s title is going to get my attention. I appreciate Alima Pure’s choice of 45 shades as women of mixed ethnicities (as I am) most often have a hard time finding the right shade.